Author: Ogiemwonyi John, Product Manager | Portfolio: product-narrative-kit.lovable.app

Target Platform: Netflix (Digital Entertainment / Streaming) Objective: Core User Persona Alignment & Empathy Mapping

To design products that truly solve underlying user pain points, a deep-dive empathy map was structured around a high-density target consumer persona. This framework analyzes the gap between user desires and the practical operational friction they experience.

Target Persona Profile:

• User Name: Lola

• Age: 22

• Gender: Female

• Career: Administrative Assistant

The Empathy Map Framework

SAYS:

• "This movie is out."
• "I want to watch the latest movie."
• "I want to watch an old classic."
• "I want to have a lot of movie options."